Halo Top: Unsettling ice cream commercial

Here’s a commercial that feels more like you’re in the middle of a horror movie than an ice cream ad. According to Time magazine on August 3rd, “Earlier this week, Halo Top became the best-selling ice cream pint in the U.S., surpassing longtime popular brands like Ben & Jerry’s and Haagen Dazs.” When it comes to marketing, looks like scaring the customers might be the way to go.

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