The Science Behind Effective Persuasion: How To Influence Others

In a seemingly prescient whiteboard animation, Dr. Robert Cialdini and Steve Martin, co-author of Yes! 50 Scientifically Proven Ways to Be Persuasive, outline the science of effective persuasion. In doing so, they illuminate upon six principles that provide for practical change without compromising on cost or ethics.

Leave a Reply

Your email address will not be published. Required fields are marked *